Effective Date: 21 Sept. 2024

At Uplift Guru, a digital marketing agency and startup from PrajnaBytes International Private Limited, we are committed to protecting your privacy. This Privacy Policy outlines the types of personal information we collect, how we use it, and the measures we take to safeguard it. By using our services, you agree to the terms of this Privacy Policy in compliance with relevant data protection laws, including but not limited to India’s IT Act, GDPR (EU), CCPA (California), UAE Personal Data Protection Law, UK Data Protection Act, and other applicable laws across Asia and the Middle East.

1. Information We Collect

We collect the following types of information:

a) Personal Information

• Name, email address, phone number, and other contact details.
• Business information such as company name, website URL, and marketing preferences.
• Payment and billing information for service transactions.

b) Non-Personal Information

• Browsing and usage data from our website, including IP address, device type, browser type, operating system, and user interactions with our website.
• Analytics data collected through third-party services such as Google Analytics, Microsoft Clarity, and others.

2. How We Use Your Information

We use the information we collect for various purposes, including but not limited to:

• Providing Services: To deliver digital marketing solutions, SEO services, WhatsApp API, social media management, content creation, email marketing, PPC advertising, web development, and other related services.
• Customer Support: To respond to your inquiries and offer technical support.
• Improving Services: To analyze usage patterns, improve our website, and enhance user experience.
• Marketing: To send newsletters, promotions, and updates about our services, with your consent where required.
• Legal Compliance: To comply with applicable laws, legal processes, and regulatory requirements in different regions including but not limited to India, EU, UK, UAE, and Asia.

3. Legal Basis for Processing (For European Economic Area Users)

If you are a resident of the European Economic Area (EEA), we rely on the following legal bases under the General Data Protection Regulation (GDPR) to process your personal information:

• Your consent, which can be withdrawn at any time.
• Performance of a contract or to take steps prior to entering into a contract with you.
• Compliance with a legal obligation.
• Legitimate interests in providing and improving our services.

4. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance user experience, gather website usage data, and for remarketing purposes. You can manage your cookie preferences through your browser settings, and we comply with consent requirements in accordance with GDPR, CCPA, and other global data protection laws.

5. Sharing Your Information

We do not sell or rent your personal information. However, we may share your information with trusted third-party service providers who assist us in delivering our services. These include:

• Hosting providers
• Payment processors
• Analytics platforms (e.g., Google Analytics, Microsoft Clarity)
• Advertising networks

These parties are required to adhere to strict confidentiality obligations and can only use your information to perform services on our behalf.

6. Data Security

We take appropriate technical and organizational measures to protect your data against unauthorized access, loss, or misuse. However, no method of transmission over the Internet is completely secure, and we cannot guarantee absolute security. We comply with security standards and best practices required under GDPR, UAE’s Data Protection Law, and other relevant laws.

7. International Data Transfers

Your information may be transferred to and processed in countries other than your own. We comply with data transfer regulations by ensuring adequate levels of protection for the information being transferred, in accordance with GDPR (EU), Data Protection Act (UK), and other international data transfer laws.

8. Your Rights

You have the following rights regarding your personal information:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request that we correct any inaccuracies in your data.
• Deletion: Request the deletion of your personal information under certain circumstances, in compliance with GDPR, CCPA, and other laws.
• Withdrawal of Consent: You can opt out of receiving marketing communications at any time by following the unsubscribe instructions in our emails or contacting us directly.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites, and we encourage you to review their privacy policies.

10. Data Retention

We will retain your personal data for as long as is necessary for the purposes outlined in this policy, and to comply with legal obligations, resolve disputes, and enforce agreements, in line with data retention laws applicable in India, the EU, UAE, and other regions.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website.

12. Contact Us

If you have any questions or concerns about this Privacy Policy, please refer to our Contact page for further information.